<span style="font-family: arial, helvetica, sans-serif;">[Comment]</span>

Facts;

Lamont W. Hornbeck, M.D. (incorporated?)

Sunrise Dermatologist (Fictitious Business Name all taken care of?, not sure if it applies to "fiduciary" "controlled" entities)

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<span style="font-family: arial, helvetica, sans-serif;">Comparison Sites;</span>
<ul>
 	<li>Berman Skin Institute / Skin MDs: https://www.skinmds.com/: Are they national / franchise / chain? (yup, definitely regional)  reminds me of Bosley Hair thing</li>
 	<li>Granite Bay Dermatology: http://www.granitebaydermatologyandlaser.com/index.php
<ul>
 	<li>Nice enough site, but...
<ul>
 	<li>Technical notes;
<ul>
 	<li>Some old / manual, non-cms based (content management system)</li>
 	<li>not "responsive" (doesn't resize at all for various screen sizes, looked at it on a mobile device and it was horrible), but...
<ul>
 	<li>they do have a separate mobile site for this, which is a very parred down version of the site, no pictures and reduced content</li>
</ul>
</li>
 	<li>name is way too long.</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
 	<li>Dr. Scott B. Hearth, MD: Just a redirect to Granite Bay Dermatology
<ul>
 	<li>Technical Notes;
<ul>
 	<li>Not sure why, but they've gone to the trouble of essentially doing SEO via a business name and the doctors name (advantages?)</li>
</ul>
</li>
</ul>
</li>
 	<li>Dr. Semion / Roseville Premier Dermatology: http://www.drsemion.com/ (no HTTPS, which is very common, search wise he's off the scale of good (don't know how yet)), Site is responsive, but a bit wordy (AKA word dense, which is fine on the back end, but not so much up front, but at least he's got pertinent pictures, unlike a lot of other dermatology sites)</li>
 	<li>Premier Dermatology: As with Granite Bay, it just redirects to Dr. Semion's site (that's two sites / businesses that do this, might ask them)
<ul>
 	<li>Technical Notes;</li>
 	<li>Not sure why, but they've gone to the trouble of essentially doing SEO via a business name and the doctors name (advantages?)</li>
</ul>
</li>
 	<li>Placer Dermatology &amp; Skin Care Center: http://www.placerdermatology.com/default.htm
<ul>
 	<li>Technical Notes;
<ul>
 	<li>Hello 1990s, got curious, looked it up, created 9.4.2007 (but looks even older)</li>
 	<li>No HTTPS</li>
 	<li>Even though it's old and can make fun of it, all the basic content is there (actually one of the best templates for this)</li>
 	<li></li>
</ul>
</li>
</ul>
</li>
 	<li>Sunrise Dermatology (Mobile, Alabama): https://sunrisederm.com/
<ul>
 	<li>So many pictures of their building, are they selling architecture or dermatology?</li>
</ul>
</li>
 	<li>https://www.sunrisedermatology.com/
<ul>
 	<li>Cruddy implementation, pictures of people are cutoff, the horizontal scroll bar is annoying, and there's that lazy hidden text behind the main picture (amateur  implementation)</li>
</ul>
</li>
 	<li>Moore Dermatology???</li>
 	<li><img class="alignnone size-medium wp-image-91" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0676-225x300.jpg" alt="" width="225" height="300" /></li>
 	<li>Bloom Dermatology picture is actually from a web site designer (833-433-8338 /  https://o360.com/contact-us/ )and that's Dr. Blooms old web site, new one looks different: https://bloomdermatology.com/</li>
 	<li><img class="alignnone size-medium wp-image-92" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0677-225x300.jpg" alt="" width="225" height="300" /></li>
 	<li>Michael Something???</li>
 	<li><img class="alignnone size-medium wp-image-93" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0678-225x300.jpg" alt="" width="225" height="300" /></li>
</ul>
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Pictures that should definately have BEFORE included with them;

<img class="alignnone size-medium wp-image-94" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0679-225x300.jpg" alt="" width="225" height="300" />

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Dermatopathology Report? Lab Work?

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<span style="font-family: arial, helvetica, sans-serif;">Colors;</span>

<span style="font-family: arial, helvetica, sans-serif;">Light Green: #12BB18
Dark Green: #229842
</span>

<img class="alignnone size-medium wp-image-86" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0681-2-225x300.jpg" alt="" width="225" height="300" />

Fountain Fill: Olive Green: #5E7F52, Gray / Green: #6A83366

<img class="alignnone size-medium wp-image-87" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0698-139x300.jpg" alt="" width="139" height="300" />

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Competitors;

Berman Skin Institute (seems to be the big guys, and they spend on advertising too)

Granite Bay Dermatology and Laser Center

Gregory Bricca

Kehli McCaskill

&nbsp;

<hr />

Who is the audience?  Public or Referrals from other doctors?  Or both?

What do you want to say? / What do patients want to hear?

How are you different than the competition? / Product offerings (both explicitily and in comparison to others in Roseville, IE, offer something different / unique OR offer the same thing, but with advantages / better)?

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Technical Notes;

...noticed the entire "Home" Page / Link thing seemed really dated.  So much, changed it on our Site and just eliminated it.

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