<p><span style="font-family: arial, helvetica, sans-serif;">[Comment]</span></p>
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<p>  Why are you here visiting this web site?  Why is someone at a dermatologist?  Do they want more information about dermatology in general?  Probably not.  do then want more information on Dr. Hornbeck?  That's the most likely.  Although it does help to steer people in the direction of dermatology, perhaps shifting the focus around to fact / science, this is what works, etc.   Anyway, Dr. Hornbeck...</p>
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<p>  The above logo was a random choice, probably better suited for an optometrist.  What graphics do you guys have?  What do you like / imagine, etc? The look of the site right now is bland.  It can be changed to almost any look and color scheme with a couple of clicks. Below is some of the stuff copied off of the yellow pages ad.  What else needs to be said on the site?  Perhaps look at other dermatology sites and use them as a template? Board Certified: American Board of Dermatology</p>
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<p>dermatopathology [pathology? couldn't read it]</p>
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<p>Advanced Surgical and Cosmetic Skincare</p>
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<p>Botox, Custom Chemical Peals, Miadermabrasion [check spelling on that]</p>
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<p>[something]therapy, R[can't read it], Restylane [check spelling]</p>
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<p>Acne Treatment &amp; P [something, can't read it] UCD, UC Davis...</p>
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<p>Logo Pictures</p>
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<p>  <span style="font-family: arial, helvetica, sans-serif;">Facts;</span> <span style="font-family: arial, helvetica, sans-serif;">Lamont W. Hornbeck, M.D. (incorporated?)</span> <span style="font-family: arial, helvetica, sans-serif;">Sunrise Dermatologist (Fictitious Business Name all taken care of?, not sure if it applies to "fiduciary" "controlled" entities)</span> <span style="font-family: arial, helvetica, sans-serif;">Board Certified: American Board of Dermatology</span> <span style="font-family: arial, helvetica, sans-serif;">dermatopathology [pathology? couldn't read it]</span> <span style="font-family: arial, helvetica, sans-serif;">Advanced Surgical and Cosmetic Skincare</span> <span style="font-family: arial, helvetica, sans-serif;">Botox, Custom Chemical Peals, Miadermabrasion (nope, take micro thing out) [check spelling on that]</span> <span style="font-family: arial, helvetica, sans-serif;">[something]therapy, R[can't read it], Restylane [check spelling]</span> <span style="font-family: arial, helvetica, sans-serif;">Acne Treatment &amp; P [something, can't read it]</span> <span style="font-family: arial, helvetica, sans-serif;">UCD, UC Davis...</span></p>
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<p><span style="font-family: arial, helvetica, sans-serif;">Comparison Sites;</span></p>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Berman Skin Institute / Skin MDs: <a href="https://www.skinmds.com/">https://www.skinmds.com/</a></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Are they national / franchise / chain? (yup, definitely regional)  reminds me of Bosley Hair thing</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Granite Bay Dermatology: <a href="http://www.granitebaydermatologyandlaser.com">http://www.granitebaydermatologyandlaser.com</a>/index.php</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Nice enough site, but...</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical notes;</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Some old / manual, non-cms based (content management system)</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">not "responsive" (doesn't resize at all for various screen sizes, looked at it on a mobile device and it was horrible), but...</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">they do have a separate mobile site for this, which is a very parred down version of the site, no pictures and reduced content</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">name is way too long.</span></li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Dr. Scott B. Hearth, MD: Just a redirect to Granite Bay Dermatology</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Not sure why, but they've gone to the trouble of essentially doing SEO via a business name and the doctors name (advantages?)</span></li>
</ul>
</li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;"><strong>Dr. Semion / Roseville Premier Dermatology</strong>: <a href="http://www.drsemion.com/">http://www.drsemion.com/</a></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">no HTTPS, which is very unusual these days</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">search wise he's off the scale of good (don't know how yet))</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Site is responsive</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Content;</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">a bit wordy (AKA word dense, which is fine on the back end, but not so much up front, but at least he's got pertinent pictures, unlike a lot of other dermatology sites)</span></li>
</ul>
</li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Premier Dermatology: As with Granite Bay, it just redirects to Dr. Semion's site (that's two sites / businesses that do this, might ask them)</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Not sure why, but they've gone to the trouble of essentially doing SEO via a business name and the doctors name (advantages?)</span></li>
</ul>
</li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;"><strong>Placer Dermatology &amp; Skin Care Center</strong>: <a href="http://www.placerdermatology.com">http://www.placerdermatology.com</a>/default.htm</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Hello 1990s, got curious, looked it up, created 9.4.2007 (but looks even older)</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">No HTTPS</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">It's a great example of web site design and thinking from more than a decade ago (Welcome to Placer Dermatology and Skin Care Center as a Title, but not SEO for today's age)</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Even though it's old and can make fun of it, all the basic content is there (actually one of the best templates for this)</span></li>
</ul>
</li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Kaiser Dermatology: <a href="https://thrive.kaiserpermanente.org/care-near-you/northern-california/northvalley/departments/dermatology/">https://thrive.kaiserpermanente.org/care-near-you/northern-california/northvalley/departments/dermatology/</a></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Just a redirect to a page buried on the Kaiser Website (oddly the building seems to be across the street from their main hospital, why sequester those guys?)</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Dr. Philina M. Lamb MD: No website</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Gregory Bricca: <a href="https://www.sutterhealth.org/smf/find-doctor/dr-gregory-m-bricca?utm_medium=local&amp;utm_source=google_plus-local&amp;utm_campaign=local-Roseville-SMGD-573">https://www.sutterhealth.org/smf/find-doctor/dr-gregory-m-bricca?utm_medium=local&amp;utm_source=google_plus-local&amp;utm_campaign=local-Roseville-SMGD-573</a></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Just a redirect to a page buried on the Sutter Health Site, basically just a Sutter Directory of Doctors</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">kehli mccaskill, PA, just a redirect to the Berman Skin Institute (which sort of explains the odd lowercase thing)</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical Note: Why all lower case? Some sort of issue on their site or SEO.</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Robert Hargrove MD: No web site</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Dr. Stephen L. Borchers MD: Just a link to some page on Kaiser's site, no information on the doctor, just a generic page (<a href="https://healthy.kaiserpermanente.org/northern-california/front-door">https://healthy.kaiserpermanente.org/northern-california/front-door</a>)</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;"><em><strong>Dr Hilda Justiniano MD: <a href="https://www.briccamd.com/">https://www.briccamd.com/</a></strong></em></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Thoughts</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Lots of important looking membership / official logos</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Patient Information: Answers the question of what do patients / viewers want to see (plus all of the guys credentials,</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">The dude even has generic (not produced by them) videos showing example of his surgery</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Major glitch on the sticky logo transparency showing text underneath it, looks weird.</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">And the same issue exists with the sticky menu in that it is transparent and the words float under it AND are visible</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">The main link Google has directs to their contact page instead of home page</span></li>
</ul>
</li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Sunrise Dermatology (Mobile, Alabama): <a href="https://sunrisederm.com/">https://sunrisederm.com/</a></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">So many pictures of their building, are they selling architecture or dermatology?</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Sunrise Dermatology (Mesa, AZ): <a href="https://www.sunrisedermatology.com/">https://www.sunrisedermatology.com/</a></span>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif;">Cruddy implementation, pictures of people are cutoff, the horizontal scroll bar is annoying, and there's that lazy hidden text behind the main picture (amateur  implementation)</span></li>
</ul>
</li>
<li><span style="font-family: arial, helvetica, sans-serif;">Moore Dermatology???</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-91 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0676.jpg" alt="" width="360" height="480" /></span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Bloom Dermatology picture is actually from a web site designer (833-433-8338 /  https://o360.com/contact-us/ )and that's Dr. Blooms old web site, new one looks different: https://bloomdermatology.com/</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-92 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0677.jpg" alt="" width="360" height="480" /></span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Michael Something???</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-93 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0678.jpg" alt="" width="600" height="800" /></span></li>
</ul>
<p>  <span style="font-family: arial, helvetica, sans-serif;">Pictures that should definately have BEFORE included with them;</span> <span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-94 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0679.jpg" alt="" width="360" height="480" /></span>     <span style="font-family: arial, helvetica, sans-serif;">Dermatopathology Report? Lab Work?</span>  </p>
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<p><span style="font-family: arial, helvetica, sans-serif;">Colors;</span> <span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-86 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0681-2.jpg" alt="" width="1199" height="1599" /></span> <span style="font-family: arial, helvetica, sans-serif;">Light Green: #12BB18 and Dark Green: #229842</span> <span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-103 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/Hornbeck-Colors-scaled.jpg" alt="" width="2560" height="1899" /></span> <span style="font-family: arial, helvetica, sans-serif;">Fountain Fill: Olive Green: #5E7F52, Gray / Green: #6C8657  - Gray #869582</span> <span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone wp-image-87 size-full" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0698.jpg" alt="" width="734" height="1588" /></span>  </p>
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<p><span style="font-family: arial, helvetica, sans-serif;">Competitors;</span> <span style="font-family: arial, helvetica, sans-serif;">Berman Skin Institute (seems to be the big guys, and they spend on advertising too)</span> <span style="font-family: arial, helvetica, sans-serif;">Granite Bay Dermatology and Laser Center</span> <span style="font-family: arial, helvetica, sans-serif;">Gregory Bricca</span> <span style="font-family: arial, helvetica, sans-serif;">Kehli McCaskill</span>  </p>
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<p><span style="font-family: arial, helvetica, sans-serif;">Who is the audience?  Public or Referrals from other doctors?  Or both?</span> <span style="font-family: arial, helvetica, sans-serif;">What do you want to say? / What do patients want to hear?</span> <span style="font-family: arial, helvetica, sans-serif;">How are you different than the competition? / Product offerings (both explicitily and in comparison to others in Roseville, IE, offer something different / unique OR offer the same thing, but with advantages / better)?</span></p>
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<p><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span> <span style="font-family: arial, helvetica, sans-serif;">...noticed the entire "Home" Page / Link thing seemed really dated.  So much, changed it on our Site and just eliminated it.</span> <span style="font-family: arial, helvetica, sans-serif;">[/Comment---]</span></p>