<span style="font-family: arial, helvetica, sans-serif;">[Comment]</span>

<span style="font-family: arial, helvetica, sans-serif;">Facts;</span>

<span style="font-family: arial, helvetica, sans-serif;">Lamont W. Hornbeck, M.D. (incorporated?)</span>

<span style="font-family: arial, helvetica, sans-serif;">Sunrise Dermatologist (Fictitious Business Name all taken care of?, not sure if it applies to "fiduciary" "controlled" entities)</span>

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<span style="font-family: arial, helvetica, sans-serif;">Comparison Sites;</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Berman Skin Institute / Skin MDs: https://www.skinmds.com/: Are they national / franchise / chain? (yup, definitely regional)  reminds me of Bosley Hair thing</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Granite Bay Dermatology: http://www.granitebaydermatologyandlaser.com/index.php</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Nice enough site, but...</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Technical notes;</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Some old / manual, non-cms based (content management system)</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">not "responsive" (doesn't resize at all for various screen sizes, looked at it on a mobile device and it was horrible), but...</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">they do have a separate mobile site for this, which is a very parred down version of the site, no pictures and reduced content</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">name is way too long.</span></li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Dr. Scott B. Hearth, MD: Just a redirect to Granite Bay Dermatology</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Not sure why, but they've gone to the trouble of essentially doing SEO via a business name and the doctors name (advantages?)</span></li>
</ul>
</li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;"><strong>Dr. Semion / Roseville Premier Dermatology</strong>: http://www.drsemion.com/ (no HTTPS, which is very common, search wise he's off the scale of good (don't know how yet)), Site is responsive, but a bit wordy (AKA word dense, which is fine on the back end, but not so much up front, but at least he's got pertinent pictures, unlike a lot of other dermatology sites)</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Premier Dermatology: As with Granite Bay, it just redirects to Dr. Semion's site (that's two sites / businesses that do this, might ask them)</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Not sure why, but they've gone to the trouble of essentially doing SEO via a business name and the doctors name (advantages?)</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;"><strong>Placer Dermatology &amp; Skin Care Center</strong>: http://www.placerdermatology.com/default.htm</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Hello 1990s, got curious, looked it up, created 9.4.2007 (but looks even older)</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">No HTTPS</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">It's a great example of web site design and thinking from more than a decade ago (Welcome to Placer Dermatology and Skin Care Center as a Title, but not SEO for today's age)</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Even though it's old and can make fun of it, all the basic content is there (actually one of the best templates for this)</span></li>
</ul>
</li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Kaiser Dermatology: https://thrive.kaiserpermanente.org/care-near-you/northern-california/northvalley/departments/dermatology/</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Just a redirect to a page buried on the Kaiser Website (oddly the building seems to be across the street from their main hospital, why sequester those guys?)</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Dr. Philina M. Lamb MD: No website</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Gregory Bricca: https://www.sutterhealth.org/smf/find-doctor/dr-gregory-m-bricca?utm_medium=local&amp;utm_source=google_plus-local&amp;utm_campaign=local-Roseville-SMGD-573</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Just a redirect to a page buried on the Sutter Health Site, basically just a Sutter Directory of Doctors</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">kehli mccaskill, PA, just a redirect to the Berman Skin Institute (which sort of explains the odd lowercase thing)</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Technical Note: Why all lower case? Some sort of issue on their site or SEO.</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Robert Hargrove MD: No web site</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Dr. Stephen L. Borchers MD: Just a link to some page on Kaiser's site, no information on the doctor, just a generic page (https://healthy.kaiserpermanente.org/northern-california/front-door)</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;"><em><strong>Dr Hilda Justiniano MD: https://www.briccamd.com/</strong></em></span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Thoughts</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Lots of important looking membership / official logos</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Patient Information: Answers the question of what do patients / viewers want to see (plus all of the guys credentials,</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">The dude even has generic (not produced by them) videos showing example of his surgery</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Major glitch on the sticky logo transparency showing text underneath it, looks weird.</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">And the same issue exists with the sticky menu in that it is transparent and the words float under it AND are visible</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">The main link Google has directs to their contact page instead of home page</span></li>
</ul>
</li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Sunrise Dermatology (Mobile, Alabama): https://sunrisederm.com/</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">So many pictures of their building, are they selling architecture or dermatology?</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">https://www.sunrisedermatology.com/</span>
<ul>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Cruddy implementation, pictures of people are cutoff, the horizontal scroll bar is annoying, and there's that lazy hidden text behind the main picture (amateur  implementation)</span></li>
</ul>
</li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Moore Dermatology???</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone size-medium wp-image-91" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0676-225x300.jpg" alt="" width="225" height="300" /></span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Bloom Dermatology picture is actually from a web site designer (833-433-8338 /  https://o360.com/contact-us/ )and that's Dr. Blooms old web site, new one looks different: https://bloomdermatology.com/</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone size-medium wp-image-92" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0677-225x300.jpg" alt="" width="225" height="300" /></span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;">Michael Something???</span></li>
 	<li><span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone size-medium wp-image-93" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0678-225x300.jpg" alt="" width="225" height="300" /></span></li>
</ul>
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<span style="font-family: arial, helvetica, sans-serif;">Pictures that should definately have BEFORE included with them;</span>

<span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone size-medium wp-image-94" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0679-225x300.jpg" alt="" width="225" height="300" /></span>

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<span style="font-family: arial, helvetica, sans-serif;">Dermatopathology Report? Lab Work?</span>

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<span style="font-family: arial, helvetica, sans-serif;">Colors;</span>

<span style="font-family: arial, helvetica, sans-serif;">Light Green: #12BB18
Dark Green: #229842
</span>

<span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone size-medium wp-image-86" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0681-2-225x300.jpg" alt="" width="225" height="300" /></span>

<span style="font-family: arial, helvetica, sans-serif;">Fountain Fill: Olive Green: #5E7F52, Gray / Green: #6A83366</span>

<span style="font-family: arial, helvetica, sans-serif;"><img class="alignnone size-medium wp-image-87" src="https://hornbeckmd.com/wp-content/uploads/2021/03/IMG_0698-139x300.jpg" alt="" width="139" height="300" /></span>

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<span style="font-family: arial, helvetica, sans-serif;">Competitors;</span>

<span style="font-family: arial, helvetica, sans-serif;">Berman Skin Institute (seems to be the big guys, and they spend on advertising too)</span>

<span style="font-family: arial, helvetica, sans-serif;">Granite Bay Dermatology and Laser Center</span>

<span style="font-family: arial, helvetica, sans-serif;">Gregory Bricca</span>

<span style="font-family: arial, helvetica, sans-serif;">Kehli McCaskill</span>

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<span style="font-family: arial, helvetica, sans-serif;">Who is the audience?  Public or Referrals from other doctors?  Or both?</span>

<span style="font-family: arial, helvetica, sans-serif;">What do you want to say? / What do patients want to hear?</span>

<span style="font-family: arial, helvetica, sans-serif;">How are you different than the competition? / Product offerings (both explicitily and in comparison to others in Roseville, IE, offer something different / unique OR offer the same thing, but with advantages / better)?</span>

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<span style="font-family: arial, helvetica, sans-serif;">Technical Notes;</span>

<span style="font-family: arial, helvetica, sans-serif;">...noticed the entire "Home" Page / Link thing seemed really dated.  So much, changed it on our Site and just eliminated it.</span>

<span style="font-family: arial, helvetica, sans-serif;">[/Comment]</span>